Cosportunity was developed by Mark Rodeffer, the publisher of Town Planner Calendars in Simpsonville, SC. It’s simply a contraction of cost per opportunity and came about as a method to get clients to do their own fair evaluation of their advertising costs.
Mark reduces his chamber of commerce cosporutnity by taking full advantage of ribbon cuttings, business after hours, and networking meetings. As an advertising peddler, he comes across all kinds on interesting people with tales to tell and may also blog about some of these “stories”. And of course, being a calendar based direct mail advertisement there are lots of tips to share.
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